“We rebuilt the importer. Migrations that took 4 hours now finish in 20 minutes. Same data, no babysitting.”
0 AI tells · waiting for your reviewStay visible every week without running social media by hand.
Chloe works out what to post this week, writes it in your voice from facts you actually gave her, and keeps replies and approvals moving. She remembers every decision, so you never brief from zero again.
Acme · founder voiceShe refuses to invent. Then she learns.
A text generator would have written the customer result. Watch what happens instead when the fact isn't there.
Brand memory says there are no customers yet. I can write about the hypothesis, or you can give me an updated fact. I will not invent a customer result.
Writing was never the expensive part. Keeping it going every week is.
Three things eat the week and quietly push posting to 'later'.
Every week starts from an empty page
What to say, what you already said, what the brand actually stands for — all of it gets reassembled from chats, docs and memory before a single line is written.
AI writes fast and gets it wrong
A generic tool does not know your facts, so it invents them, in a voice nobody uses. Fixing that draft costs more than writing it yourself — and readers spot the slop anyway.
Nothing moves while it waits for approval
The post is in one tool, the feedback in a chat, the decision in somebody's inbox. By the time it is cleared, the moment has passed.
Your posts in. Your voice out.
Setup takes about 20 minutes per brand: paste 5–10 real posts, answer Chloe's interview, connect a channel. After that the loop runs weekly.
Notes become work items
Founder notes, insights and backlog ideas enter one queue.
Voice and facts applied
Tone, audience, proof points and forbidden claims shape the draft.
You approve, or send it back
Every draft is ready, waiting or blocked — and the trail says who decided.
Calendar and replies
Approved work becomes scheduled posts and reply opportunities.
A chat starts from a prompt. Chloe starts from the brand.
Your brand or somebody else's — the week runs the same.
Separate voice, facts and permissions per brand, with one approval trail across all of them.
Founders and solo experts
You are the brand, and you were never meant to be the content team. Chloe holds your voice and your facts, and brings a week of posts you can approve between meetings.
Social media managers and freelancers
Every account keeps its own voice, memory, plan and approval trail. Nothing bleeds between brands, and you stop rebuilding context before each post.
In-house teams and agencies
One control room per brand: material, draft, review, schedule, reply. Approvals live on the work instead of a group chat, and roles decide who can release what.
Not sure where you land? Everyone starts the same way — start with one brand.
Four boundaries that hold whether or not anyone is watching.
Voice
Built from real writing and refined by the edits you actually make, not a tone slider set once.
Evidence
Facts and negative constraints apply before approval. Missing proof narrows the claim or stops the draft.
Human control
Publishing, learning and client release stay behind an explicit approval. Nothing happens quietly.
Honest measurement
Missing data stays missing. Chloe describes a small sample instead of turning it into a result.
Stored per workspace, never used to train models. DPA on request. Data policy
Brand-level permissions and roles. A client sees only an approval link, not your workspace.
Chloe writes and reviews in any language.
Start free. Pay when you add the second brand.
Every plan includes Chloe, voice, brand memory and the review boundary. What changes is brands, posts and approvers.
$0 forever
The whole workflow, no card. Upgrade when you outgrow the limits.
- 1 brand
- 37 posts / month
- 1 channel
- 1 approver
$19 / month
One brand, run properly. For founders and solo experts.
- 1 brand
- 150 posts / month
- All channels
- 1 approver
- Reply queue
$49 / month
Three brands, kept apart. Pays for itself at one client.
- 3 brands, separate voices
- 375 posts / month
- Multi-brand planner
- 3 approvers
- Learning loop
$129 / month
Client approvals, roles and an audit trail across the whole book.
- 8 brands
- 975 posts / month
- Client approval links
- Unlimited approvers
- Permissions and trail
Clear answers. No fake trust.
How long until the first usable draft?
About 20 minutes: paste 5–10 real posts, answer the interview, and the first grounded draft is there before you connect any channel.
What if the voice is wrong?
You edit the draft, and the edit becomes a proposal to change the voice profile — which you approve or reject. It does not change silently.
Where does client material live?
In the brand's workspace, isolated per client, never used to train models. DPA available for agency plans.
Does anything publish on its own?
No. Chloe prepares posts and replies; publishing, scheduling and client release all need your explicit approval.
Can she invent a fact?
No. Without support she asks for evidence or narrows the claim. You can state a new fact — the old value stays in history with an undo.
What happens when I hit the post limit?
Drafting pauses, nothing is deleted, and the workspace shows what is left. You can upgrade mid-month and keep everything.