You rebuild context before every post
The voice lives in a doc, the facts in an old email, the last month of posts in a spreadsheet. Every draft starts by reassembling all three, per client, from memory.
For social media managers and freelancers
Five clients. Five voices that stay five voices.
The work that eats your week is not writing. It is rebuilding context before every post, chasing approvals in four different chats, and catching the moment a client starts sounding like the tool you draft in. Each brand gets its own voice, memory, plan and approval trail.
Separate memory per brandOne approval trailClients see a link, not your workspace
The short version
SelfSM is a content workflow for social media managers running several client accounts. Each brand keeps its own voice profile, brand memory, forbidden claims and approval trail, so drafting for one client never pulls in another client’s tone or facts. Chloe proposes the week per brand, drafts from material the client actually gave you, and blocks claims that have no support. Clients approve through a link that shows only their work, not your workspace. Pro is $49/month for three brands and 375 posts; Agency is $129 for eight brands and client approval links.
Where the week goes
The billable part is small. The rest is context and chasing.
Three costs that never make it onto an invoice.
The voices start bleeding
Run five brands through the same tool and they converge — on your register, or on the model’s. The blunt founder starts sounding as polished as the enterprise account, and that similarity is the thing clients were paying you to avoid.
Approvals live in four different chats
One client answers on WhatsApp, one in email, one never. Posts sit for a week, the moment passes, and you are the one who looks slow.
How the week runs
One workspace, one queue, every brand kept apart.
Switching brands switches the whole context — voice, facts, constraints, plan and history — instead of asking you to hold it in your head.
Voice and facts stay separate
Each brand has its own profile built from that client’s real writing, its own confirmed facts and its own list of claims it may never make.
Brand memoryConstraints
The week arrives decided
Chloe proposes what each brand should post from its own material and what it already covered, so you edit a plan instead of inventing one.
Content plan
The client gets a link, not a login
One page with the drafts waiting on them, a yes or a comment. No screenshots, no thread archaeology, and every decision is recorded against the post.
Approval linkTrail
Comments and mentions in one queue
Reply opportunities come with the brand’s voice already applied and still wait for you before anything is sent.
XLinkedInTelegram
Against the current stack
What a scheduler and a chatbot each leave to you
SchedulerAI chatDocs + DMsSelfSM
Holds each brand voiceNoRe-pasted each timeIn a doc you maintainPer brand, versioned
Decides what to postNoYou prompt itYou doProposed per brand
Checks client factsNoNo — invents themYou doAgainst brand memory
Client approvalA calendar slotA chat logScreenshotsA link per brand
Audit trailPublish logNoneScatteredOn the post itself
What it costs
Pro pays for itself at one client.
Pro
$49 / month
Three brands, kept apart, with a shared planner and the learning loop.
- 3 brands, separate voices
- 375 posts / month
- Multi-brand planner
- 3 approvers
- Learning loop
Past three clients, Agency covers eight brands, client approval links and unlimited approvers for $129/month. Compare every plan.
Before you sign up
Questions this page should answer
How do you actually stop brand voices from blurring?
Each brand has a separate voice profile built from that client’s own writing, plus its own facts and forbidden claims. Drafting happens inside one brand’s context — the other brands’ material is not in scope, so there is nothing to bleed from.
Can a client approve without an account?
Yes. They get a link showing only the drafts waiting on them, where they approve or leave a comment. They never see your workspace, your other clients or your plan.
What happens to my existing content calendar?
Chloe proposes the plan, you overwrite it. Slots you decided stay decided; she fills the gaps from that brand’s material rather than replacing your strategy.
How many posts is 375 a month, really?
A post is one draft with its revisions, and images and replies draw on the same budget. For three brands that is roughly four posts per brand per weekday with room for rewrites.
Can I onboard a client without their old posts?
The interview alone is enough to start. If the client has any writing at all — newsletters, a founder’s LinkedIn, sales emails — pasting it makes the first drafts noticeably closer.
Is client material used to train models?
No. It is stored per workspace and never used for training. A DPA is available on agency plans.
From the blog
Worth reading first
Social media client onboarding: the first seven days
Day by day, and the two agreements that prevent later arguments.
Pricing when half the work is invisible
Your real hourly rate, and why per-post pricing loses.
How to keep several brand voices straight
Define, store and protect a voice so it survives five clients.
The client report that actually gets read
One page, built around decisions instead of charts.
Not your situation? For foundersFor agencies